The Daily Drive

403. How to Make 69 Million

Austin Merrill

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In 2007, digital artist Mike Winkelmann—better known as Beeple—started a simple streak: one piece of art, posted every day. No breaks. No excuses.


He called them “Everydays.”


Most weren’t masterpieces. Many were bizarre. Some were flat-out bad. But he posted anyway—for 5,000+ consecutive days.


Then, in 2021, that streak culminated in a record-breaking sale: a $69 million NFT auction that stunned the art world.


This episode isn’t about the money. It’s about the system—the invisible discipline, the quiet yesterdays that built the explosion no one saw coming. Because success doesn’t come from intensity. It comes from consistency.

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